Steve Jobs: Billion Dollar Hippy
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Steve Jobs: Billion Dollar Hippy
- Evan Davis decodes the formula that took Apple from suburban Californian garage to global supremacy, telling the story of Steve Jobs's rise, fall and triumphant rise again.
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Steve Jobs: Billion Dollar Hippy
Status:
Released
Production:
BBC
Aired:
2011-12-14
Steve Jobs: Billion Dollar Hippy
Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology. Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm. With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.
Documentary
Characters
Steve Jobs
Himself (archive footage)
Steve Wozniak
Himself
John Sculley
Himself
Andy Hertzfeld
Himself
Daniel Kottke
Himself
Evan Davis
Himself
Bob Cringely
Himself